This is the follow up post to my first post on setting up a social media presence for your small business. (Click Here)
In the past, small businesses did not have access to the tools and infrastructure that large corporations had at their disposal. They didn’t have budgets for marketing staff or brand consultants. The good news is that was the past. Today, small businesses have access to a wide variety of tools that were traditionally limited to large enterprises thanks to the internet and social media. Users of social media are individual consumers, corporate stakeholders and small business owners all in the same ecosystem.
Sales funnels are a collection of automated tools and processes that lead a consumer through the entire sales process for a sell of goods and services.
Each step in a sales funnel ultimately builds towards a conversion or a sale. Each step also allows the advertiser to calculate probabilities that a potential consumer will progress to the next step and calculate a cost to convert a potential customer into an actual customer.
There are a variety of tools that small businesses use to build out their own sales funnels but there are a few that have done all of the hard work for you.
One of the most intriguing tools in this category is called ClickFunnels. They offer a full set of tools that allow you to set up a full variety of different sales funnels. You can sign up for a free 14 day trial and see which one works best for your business.
I did a lot of research and came across this service on Facebook after looking a friend’s company that offers referrals for real estate agents. His business is called ReferralRail and it is strictly for Real Estate Agents or Brokers. If you happen to be a real estate agent or broker, you really must check out his service.